The work we love to do...

Custom Website Design and Programming for "YOU"

You are unique! Your messaging and brand is unique. Your needs are your own. The backstory of "YOU" is intrinsically tied to your brand, your logo, your messaging, your social media and your website.

Our web development process meshes the design interface and programming, "the front end UX/UI" process with a robust SQL based CGI/API platform to provide depth, data-scalability and programming horsepower. On the front end we develop "responsive" scalable site design using CSS, HTML-5+, Bootstrap and JQuery programming. This works for positioning, fonts, menus, forms, display of all types of data like images, sliders and galleries and delivers consistency and browser compliance and scalability..

Marty Beatrice at Work

On the backend we typically pair MYSQL or SQL Server with LUCEE, a Coldfusion/ open source CFML markup language. This allows us to run queries, loops, lookups and output, and gives you the power to have ecommerce or transactional pages to do unlimited things on your site. Want an ebay style auction site? We do that. Want to sell product with a customized shopping cart integrated to your specific merchant gateway solution--we do that all day long! We always custom code the transactional programming to your design GUI--we will never rely on wordpress or drupal templates or third-party solutions here (but of course, we can wrap the programming around these out-of-box themes and solutions if you like.) All sites are optimized for SEO performance. Custom designed, hand-crafted and built for you by Surf City Design.

Corporate Identity, Brand Design and Collateral Print & Digital

Whether a startup or a legacy, we'll develop a visual brand identity that resonates with your target audience, and achieves your positioning goals. We cover both B2C and B2C communications projects, and can develop packaging, social media, billboards, tradeshows, collateral print material, email content marketing, and much more. The "much more" may include logo "re-touch" or new logo design, manuscript design, point-of-sales collateral, advertising (color + b/w) and marketing proposals and interview material.

Branding and Design

As a full-service branding and design company, we help you bring your ideas to life. We offer a complete range of creative services that engage and inspire at every touch point. This includes tagline creation, campaign themes and marketing initiatives. To set a standard, you have to innovate. We'll help you do just that and, together, we'll create your new brand!

eCommerce Email Marketing

Every web project is designed to achieve organic SEO optimization. Sometime however an ecommerce or service-based site needs a jumpstart to move their brand to the top of search engine results. We have extensive PPC and Adwords Campaign experience to tie your landing pages to desktop and mobile advertisement. We can prepare and explain the analytics and tracking to you, and also pair this work with our stat-server reports that breakdown hundreds of important inbound lead generation questions, including keyword and backlinking referrers, and identification of buyers , as wells as tracking users. We typically use the SMARTERSTATS server from SMARTERTOOLS. We love the robust tool-kit and data-mining aspects. The systems we use are great for all campaigns, but are also a natural fit for fast-paced eCommerce brands. You can track individuals throughout their shopping history and match the message to the person at the exact moment they are ready to buy. We also do all of the design, logic, API connections, and editorial writing to super-charge your emails.

Monetize Web Traffic with Great Landing Pages & SEO Optimization

Imagine being able to walk into a grocery store and without any knowledge of store layout or product placement, you intuitively step towards the aisle where Ming Tsai’s Garlic and Lemongrass Stir Fry Oil is shelved, you grab it, buy it and you’re off, home-bound to cook! Wouldn't that be amazing? You just saved yourself minutes of aimless walking in the grocery store and possibly a trip to the take-out market because you couldn’t find your prized ingredient.

In the world of online searching- finding product and placing product in front of consumers should be as easy as the above scenario. When someone is searching Yahoo, Bing or Google, advertisers can send them to a landing page that represents the exact product typed into the search bar. No fluff, no hassle, just what you are looking for.

However, many marketers are still sending ads to the homepage- and people are bouncing (the online version of just leaving the store in frustration). Think of it this way: your homepage is the entrance to a store, while a landing page is a whole department around the one thing (product or service) that a visitor is looking for. Which would you choose? Done well, a landing page brings people to the product they searched for, like the proverbial, “leading a horse to water” notion.

Landing pages are often linked to and from social media, email or search engine marketing campaigns in order to enhance the effectiveness of the advertisements. The goal of a landing page is to convert site visitors into sales or leads, so in essence your Landing Page is the Lead Generator. By analyzing activity generated by the linked URL, marketers can use click-through rates and Conversion rate to determine the success of an advertisement, and confidently predict ROI on Pay-per-Click and online advertising..

Contact Marty Beatrice a leading expert in the Design, Programming and Content of Landing Pages, including Mobile and App based pages.

Marketing Like it's 1999

(Ok, so I'm ripping-off Prince, cut me some slack)

Life was simpler back in the day: Your marketing effort could reach quota by sending some direct mail, maybe some nice printed laser collateral or offset printed brochure, generating interest and leads, making a few phone calls, and forwarding the call back leads to the sales department. If you needed to chart how effective your strategy was, you could conduct a phone survey or hire a consulting company to canvass your clients and competition to give you feedback information and measure your outreach.

Back in the day, the customer had very few alternatives to inform themselves—information was not as easy as today's Google search. You could succeed without a solid strategy; all that really mattered was the size of your rolodex, how much material you could pump out, the slickness of your printed brochure and your sales call. Lead generation as we know it today didn’t exist. Frankly, it really didn’t have to.

Fast Forward to now. Today’s consumer has the power and lightening fast tools to find something and make a value choice. Armed with this information, we are tasked to build a strong and powerful information base, an interactive website, a social media outreach strategy, a B2B content management system, marketing automation software to get the word and product out to the world—this is the base requirement just to survive. When we discount this critical fact by ignoring lead generation strategy, we doom ourselves to be left in last place in a buyer market. To be uber-successful, we must create intuitive, responsive web experiences, social and press blogging, content management generation, well designed landing pages with opt-in forms, social media backlinks that seamlessly integrate into the marketing effort.